Senior Digital Campaign Officer

Overview:
Our client has an exciting and unique new role in their fast-paced environment, where you will manage, lead and deliver effective campaigns within a commercial environment. Our client is hoping to strengthen their internal expertise with extra channels, such as Display and Programmatic advertising as appropriate to achieve their advertising goals.

* Based in Leatherhead

* Up to £38,900

* Monday – Friday, 9am – 4:30pm (37.5 hours per week)

* Hybrid (2 days in office, 3 days at home)

* 27 days paid holiday + bank holidays

Job specification:

* Work collaboratively with senior management and colleagues across directorates to provide effective and efficient delivery

* Develop and execute high quality, engaging digital campaigns which attracts stakeholders

* Work with the team, as well as the Senior Head of Digital

* Develop and implement digital marketing plans to engage and recruit supporters

* Working with the internal teams to implement and maintain comprehensive digital strategies

* Optimise engaging campaigns across primary platforms including social media, SEM, SEO and display advertising as appropriate

* Create structured A/B tests and perform analysis to identify levers impacting channel performance

* Forecast and report on ROI and demonstrate impact on business outcomes

Person specification:

* Educated to degree level or equivalent level

* MUST be a car driver with use of vehicle due to office location

* Significant experience working in digital marketing, campaign management, or similar

* Manage advertising budgets of £250k+ per annum

* Proven track record of successfully managing multiple digital campaigns

* Understanding of digital marketing tactics and strategies to manage digital campaign budgets, optimisation of spending and maximising of ROI

* High level of technical skills and ability including use of marketing automation tools – ie. CRM systems, Google AdWords, SEO, analytics packages inc Google Analytics 4

* Ability to interpret data insights, conduct A/B testing and make data-driven decisions

* Experience with Trello or other project management tools for task scheduling

* Experience of Ads Managements tools (AdsManager, Hootsuite, Dot-Digital, SEM-Rush)

* Knowledge of Adobe creative package, including photo/video editing

* Experience working in the voluntary sector

Additional Information:

* Competitive stakeholder pension scheme, up to 11% of salary

* Cycle to work scheme

* Access to the Employee Assistance Programme

* Death in Service scheme

* Discount shopping vouchers