Ecommerce marketing Aquisition Exec - DE

A fantastic opportunity to work within a well established, growing and supportive organisation. Ralph Recruitment are excited to be recruiting for a German Speaking eCommerce Acquisition Marketing Executive, this opportunity would be suitable for someone with experience wanting to work for a progressive company. Training, support and development is a big part in the companies ethos!

The role can be hybrid with a min of 1 day per month in the office.

The Role-

The eCommerce Acquisition Marketing Executive will play a vital role in ensuring the successful day to day management of PPC campaigns, maximising marketing spend through effective analysis of product category and campaign performance, and via selective other paid acquisition sources.

A key aspect of the role is to proactively ensure that marketing spend is maintained at appropriate levels across all paid channels whilst driving revenue growth and improvements to conversion rate.

The post holder will be responsible for all paid channels and the acquisition of traffic to the websites and marketplaces, ensuring profitability across all channels.

Main Responsibilities of Post:

· To successfully oversee the day to day management of PPC campaigns; securing significant improvements on ROI. These improvements will be achieved through pro-active and effective analysis, continuous optimisation and testing of ad copy, keyword match types, landing pages, keyword maintenance and bid management.

* To work closely with other team members to monitor and review product category performance in order to maximise marketing spend. Additionally, it is essential to continuously utilise competitor research, industry knowledge and ROI analysis, in order to identify new opportunities to support the overall objectives of the team.

* To successfully manage additional paid acquisition sources such as Affiliates, CSEs and Display campaigns, with the aim of bringing profitable traffic to the sites.

* Proactively ensure that marketing spend is maintained at appropriate levels across all paid channels whilst driving revenue growth and improvements to conversion rate. This will require an analytical approach as spend will need to be reviewed constantly to guarantee that it is being efficiently allocated to the correct categories, products and campaigns, all the while closely working with the relevant Brand Manager.

* To take on any other responsibilities or tasks that are commensurate with the salary of the post and are within the employee's range of skills and abilities, whenever reasonably instructed.

About you-

Knowledge:

* Strong knowledge of MS Excel. Desirable

* Knowledge of Google Ads & Microsoft Advertising.Desirable

* Knowledge and insight of relevant target market & territory.Desirable

* Fluent in German.Essential

Experience:

* Previous experience in managing paid marketing channels.Desirable

* Previous experience or interest in aspects of digital marketing.Desirable

* Experience in writing, optimising and testing ad copy,Desirable

* Experience in quantitive analysis & reporting. Desirable

* Experience of manipulating large data sheets in Excel.Desirable

* Experience within an ecommerce trading environment, working to achieve budgeted sales and profit levels and adjusting trading activity accordingly.Desirable

* Experience of and understanding of trading commercials such as pricing, margin, carriage etc and the impact that promotional activity has on such metrics.Desirable

Qualifications:

· Google Ads or Microsoft Advertising Qualifications.Desirable

· Degree-level qualification in Marketing, Business or Relevant European Language. Desirable

· Google Analytics Qualifications.Desirable

All applications are dealt with in the strictest of confidence.

To confirm, the services advertised by Ralph Recruitment Ltd are those of an Employment Agency. We continually strive to be the industry leader in delivering the highest calibre of candidates to our client’s companies, whilst enhancing the careers of our candidates. For further information and contact details, please visit our website. Where you will also find links to our Privacy Policies.

By submitting your details you are consenting to Ralph Recruitment Ltd providing you with recruitment services as an agency defined under the Employment Agencies Act 1973 and authorising Ralph Recruitment Ltd to seek employment on your behalf. You are consenting to your details being forwarded to clients and to giving your consent to your personal data being stored on a database and to use in order to secure employment.

Unfortunately, due to the high volume of applications we receive per vacancy, we are unable to respond to every candidate personally and so if you have not heard back from us within 21 days, please consider your application unsuccessful.

Thank you for working with Ralph Recruitment! Please contact Louisa Ellis for further details