Marketing Manager

Marketing Manager

£38,000 - £43,000 + Bonuses

Hybrid

Coventry

Working for a global business you will join a dynamic, forward thinking, unique industry where the opportunities are endless.

The role

Develop and implement market strategies for exhibitions

Design a multi-channel marketing campaign to promote the business and exhibitions

Create messages that will resonate with their main target audience

Develop and implement lead generation strategies to drive leads and pipeline growth

Develop and execute a comprehensive content marketing strategy

Define key messaging pillars and content themes to drive brand awareness

Monitor campaign performance in real-time, analyse results, and identify opportunities for optimisation and improvement

Provide regular reports and insights to senior leadership (reporting to Head of Marketing)

Collaborate with third-party agencies and copywriters, providing clear and concise briefings

Utilise data to drive marketing strategies and decisions

Establish and monitor KPIs

Monitor competitors’ events closely to ensure our messaging remains distinctive and impactful.

The candidate

Proven track record in creating and managing high impact, results-driven inbound marketing campaigns

Excellent written and verbal communication

Strong understanding of customer engagement drivers

Excellent stakeholder management skills with the ability to work across the organisation to drive agreement to plans and strategies.

Proven ability to optimise processes to drive efficiency and improve customer experience

Strong attention to detail, excellent organisational skills and can display experience in planning and executing marketing collateral in a timely and methodical way

Ability to collaborate and work with an external PR and design team

Self-motivated and have excellent skills in nurturing and developing relationships with senior management and clients

Key Requirements

Minimum of 3 – 5 years’ experience in a B2B marketing role

KPI- focused with a track record of achieving measurable results

Data- driven mindset with the ability to work with data, derive conclusions and implement insights

Ability to work with the latest trends in marketing such as AI

Experience in the exhibition or events industry is highly desirable

Strong background in campaign planning, strategy, and messaging

Interested? click ‘Apply’ today