Marketing Executive

Job Title: Marketing Executive
Location: Ipswich
Package: £30,000 - £35,000

We are looking for a creative and strategic Marketing Executive to lead my clients marketing efforts and drive brand awareness. The ideal candidate will have a strong background in creating and executing comprehensive marketing plans, managing social media platforms, content creation, and email marketing campaigns. This role is pivotal in promoting their brand and engaging their target audience effectively.

Key Responsibilities:

Develop and Execute Marketing Plans:

Design, implement, and oversee comprehensive marketing strategies.
Analyse market trends and competitor activities to inform marketing plans.
Monitor and report on the effectiveness of marketing campaigns.Social Media Management:

Manage and grow our social media presence across all platforms.
Create, curate, and schedule engaging content.
Monitor social media channels and respond to customer inquiries and feedback.Content Creation:

Develop high-quality content for various channels, including blogs, social media, and the company website.
Collaborate with the design team to produce visually appealing graphics and videos.
Ensure all content aligns with brand guidelines and company voice.Email Marketing:

Plan and execute email marketing campaigns to nurture leads and engage customers.
Segment email lists and personalise email content for targeted audiences.
Analyse campaign performance and optimise for better results.Requirements:

Proven experience in a marketing role with a focus on strategic planning and execution.
Strong knowledge of social media platforms and best practices.
Excellent written and verbal communication skills.
Proficiency in content creation tools and software.
Experience with email marketing platforms and CRM systems.
Analytical mindset with the ability to interpret data and draw actionable insights.If you are interested in finding out more, please APPLY & get in touch with Charlie Bennett @ Allegiance Technology