Posted in: Other in California | Posted: |
Job Description
The Opportunity:
The Associate Manager of Global Product Marketing will help deliver best-in-class global brand and marketing strategies that will create maximum value for these important franchises. Working alongside the Manager, Global Product Marketing and working closely with colleagues across the company, this person will primarily focus on product development, business strategy, and marketing asset creation.
What Your Impact Will Be:
Work in collaboration with the Marketing Manager to manage the product portfolio, developing business strategies, objectives and insights and managing the P&L.
Work closely with cross-functional partners (Design, Packaging, Product Development, etc.) to help develop the product line, focusing on proper Mix Management techniques throughout the portfolio, and ensuring alignment at all key milestones.
Own the day-to-day management of the product segment and act as point of contact for brand inquiries and dissemination of brand information.
Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business.
Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
Communicate regularly with regional teams and lines of business to ensure needs are being met.
Present regularly with confidence in front of large groups to drive brand strategy and products.
Monitor key trends, brands and competitors’ performance in all markets.
Lead global business reporting and analysis.
Work alongside the brand marketing team to contribute to the planning and execution of global brand building activities, development of global marketing tools and development of content with internal and external groups, all through a product-focused lens.
Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world.
