Strategist

We are seeking a Strategist on behalf of a leading agency in London

Main responsibilities

Brand Strategy (working with Strategy Director and Client Services)

* Research into various markets and categories to uncover and develop insights to inspire the creative process

* Analyse branding, packaging and communication for client brands

* Develop succinct creative briefs that will inspire the design team

New Business and business development (Working with Client Services and New Business department)

* Research into various markets and categories to uncover and develop insights

* Conduct competitor analysis for new and existing clients as well as identify existing and emerging design trends in the category

* Provide tailored content for new business/business development presentations

* Create and present thought pieces for business development and new business

Marketing (Working with Marketing Director)

* Produce content for articles and features in the main Marketing publications

* Contact journalists to publish this content

* Work with client services team and Marketing Director to PR new launches

* Produce content for webinars

* Create content for newsletters and organise for their production and coding

* Creating captivating content for Linkedin and Instagram, including writing articles, posts and thought pieces

Desired skills

* Understanding of trends shaping consumer behaviour

* Passionate about understanding and analysing why and how consumers behave

* 3-5 years brand strategy/brand planning experience

* Naturally inquisitive and a creative thinker

* A proactive team player who enjoys collaborating with others whilst also capable of working independently when required

* Great written and verbal skills

* Experience working on FMCG brands

* Strong visual communication skills

* Powerpoint expert