Manager, Paid Search

Company: Carat
Job type: Full-time

Job Description
dentsu is looking to add a Manager, Paid Search to its team, supporting one of its largest clients, a well-known global automotive company. Reporting to the Senior Manager, Paid Search, this client-facing role is a balance of analytical and executional, where you will be a mentor to junior teammates, managing and designing projects to meet client goals. You'll partner with colleagues across channels to ensure that campaigns are creative; test new solutions and evaluate and improve campaigns to improve our client's business goals. 
You Will:
Plan and manage Paid Search (PPC/SEM) campaigns, including account setup, strategy development, organization, and management
Oversee ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and our client's goals
Use reporting, analytics, and trend tools, including Google Analytics, comScore, and Compete
Audit both assigned client accounts and assist other accounts when needed
Analyze paid search beta tests and new platforms/vendors
Assist Client Services team with client communications around paid search knowledge, and recommendations to deliver a clear strategic vision to our client
Forecast and plan paid search growth, and communicate opportunity with the client
Be an advanced technical/discipline leader, and manage client communication without requiring Account Supervisor involvement
Draw important analysis from data and make specific recommendations – i.e., adapted to change strategies and recommendations based on data sets
Contribute to our thought leadership on PPC industry topics
Make credible strategic recommendations, provide updates against goals, and participate in QBRs

Apply for this job