Vice President Group Director, Account Planning

Job Description
The Digitas Health LifeBrands Account Planning team uncovers breakthrough customer insights, and helps our teams to turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative) and reports to the SVP/Head of Planning.
The ideal Vice President/Group Director candidate has at least 10 years experience developing and applying breakthrough customer insight in a marketing, creative agency or professional services firm, as well as exceptional thinking, communication and influence skills, leadership, and energy. Most importantly, we seek candidates with enthusiasm for pushing the frontier of how marketing can evolve to meet the needs of an ever more powerful consumer.
The VP/Group Director is the customer insight “lead” for designated Digitas Health LifeBrands clients, with 3 primary responsibilities:
Leveraging customer insight to help the team come up with great creative marketing ideas
Identifying high impact opportunities for developing breakthrough customer insight
Creating innovative approaches for coming up with customer insight
Additional responsibilities for this position include:
Proactively determining where and how in-depth insight about the consumer’s attitude and behavior can help make our clients’ marketing more successful and where the opportunities are
Identifying key customer insights from existing client/Digitas Health LifeBrands data and translating them into relevant marketing program implications
Applying innovative research and “listening” methodologies to create relevant, breakthrough customer insights
Partnering with our cutting edge primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insight and marketing program application value
Optimizing the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
Expertly applying the Digitas Health LifeBrands BrandFit approach to marketing program development, and inspiring your teams to embrace a “pull” approach to marketing
Leading team brainstorms that efficiently produce breakthrough insight and maximize team contributions
Building productive collaboration and enabling successful teamwork
Creating demand for account planning’s contributions by demonstrating its impact
Managing 2 mid-level planners